While we live in an electronic age where our daily problems ranging from something as simple as finding groceries or shopping to our next holiday destination, are just a click away using internet on our phones/laptops. One doesn’t have to physically go hunting for them and loose time. Today these de more...

It is true that this world is full of diseases. Frankly and practically speaking, we live in a world where new diseases are born every changing season. But not to forget that we also have a lot of doctors, where many are also unemployed. We have reached a shameful point, where many doctors have to r more...

Facebook was created in February 2004. It remains the unchallenged pacesetter among the many other social media platforms fighting in the battle. With its 1.2 billion users, Facebook is becoming the most credible resource for healthcare information for its users. Who would not want to spread the wor more...

Marketing Research:  With in the discussion of a method of planning and executing to meet consumer needs. Marketing requires a deep understanding of consumer wants and needs. This understanding is derived through an assessment of these needs. Within there is a systematic gathering of data form more...

When it comes to social networking, Facebook reminisces of connecting with friends and family, and Twitter of sharing and knowing what’s happening around the world.LinkedIn, another most visited social networking websites—more business-oriented than others—is mainly used for professional networking. more...

To call the shots whether the content is viral or not is almost difficult. A lot of well-framed content gets acclaimed in the social media platform and nearly same numbers or more go astray. What makes some content to go viral and what goes wrong for the others?  It is said that positive more...

Word-of-mouth marketing is promotion of one’s product through their customers’ good words. This form of marketing is age old, but has managed to evolve itself in different forms with the passage of time. This is considered to be the most tenable forms of marketing as people who endorse the products more...

To possess good clinical skills is the pre requisite for medical marketing, as you will be marketing these skills and processes only, as your USP. However, the a-good-doctor-will-be-bombarded-with-patients-all-the-time notion is outdated and merely a fable now. The question is that, how many know th more...

According to P.Kotler and K.L. Keller, Marketing plan can function from two points: strategy and tactics. Planning and executing is not a no-bother task. The key is to manage time and money in the right order. This is very important from the point of view of healthcare professionals with very tight more...

In the last post we talked about healthcare video marketing and its relevance. As explained in the last post, video marketing has been effective for many, and, there is no reason it wouldn’t work for you as a healthcare professional. Popularity suggests and invites healthcare marketing professionals more...