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Educating Patients to Choose Right Cure      Apr 30 2013 8:05AM
Slides Blog

It is true that this world is full of diseases. Frankly and practically speaking, we live in a world where new diseases are born every changing season. But not to forget that we also have a lot of doctors, where many are also unemployed. We have reached a shameful point, where many doctors have to resort to upfront marketing at times, or referral through other doctors or pharmacists, to stay in business. While medicine may not solely be about making money, patient education is also important for people to get more knowledge about their ailments. Two major reasons why patient education may be important—first, to impart more knowledge about diseases which in turn reduces patient anxiety and provides comfort to them to some extent; second, it also helps readers to zero in on their choice of doctors after reading up the services they offer and also about their speciality.

These techniques help getting informed consent from patients. But it works both ways. It helps doctors get more patients, so that they can be in practice, and may be least of all, stay in business. Patients would like visiting a doctor who would apprise them thoroughly of their ailment and its effects before getting to the cure process. This could make the treatment process more interactive and can prove educative for the patients.

The bad part about not educating patients is that if they are not given the right treatment, they can develop complications, increasing hospital admissions and undeserved financial burden for patients. Educating readers will thwart any unwanted new diseases from occurring.

Social media platforms facilitate interaction between patients and healthcare providers. There are some platforms dedicated to medical professionals, which can be used for patient information, as discussion forums for a group of healthcare providers and also a place where the services can be promoted. is a social media platform for medical professionals, which can be used for education, marketing and greater outreach.

Posted By:Jane      category:Medical Marketing
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