RCPA

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Slide 1 :

RCPA Retail Chemist Prescription Audit Praveen Gupta(B.Pharma, MBA, Diploma in pharma selling(London college of Management)

Slide 2 :

RCPA Identify potential customer Assess potency of customer Prepare and update prospects list and core doctor list Prescription Audit

Slide 3 :

RCPA Prescription preference Prescription share Prescription share Customer Knowledge

Slide 4 :

RCPA facilitates Effective product promotion Detail right product Sample right product Give right input Demand right product Validate support through RCPA

Slide 5 :

RCPA- The right method Choose right chemist for the Doctor Visit nearby concern chemist before every call and choose right time to visit Identify right sales person(call by name) Build relation(P.O.B & new product availability)

Slide 6 :

Always ask open ended Questions Which doctor you are getting regularly? Which cefixime brands are selling in counter? How much each cefixime brands are selling per week in box/strips? Who are the three main Rxer? How much these major prescriber contributes to sale?....etc

Slide 7 :

Institutional RCPA Find the members of units of departments Find the days on which each unit handles the OPD Conduct RCPA on the respective days, for each unit Stand in the counter and watch the prescriptions

Slide 8 :

Post RCPA Tabulate the data Have documented data for analysis Revalidate the data again and again Change your selection where necessary

Slide 9 :

Prepare your strategy for call

Slide 10 :

Convert RCPA information in making pre-call strategy Select doctor for product Select product for doctor Plan input/sample and opening for call Quantify Rx demand

Slide 11 :

Detailing without RCPA is Blind

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	praveengupta22 1 Years ago.



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